How Good Is Your Executive Brand Elevator Pitch - Executive Career Brandâ„¢

How Good Is Your Executive Brand Elevator Pitch Have you ever been trapped in a one-on-one with someone youve just met, maybe at a networking event, who over-anxiously monopolizes the conversation, making you listen endlessly to their career achievements and goals? While youre trying to figure out how to extricate yourself from the agony, youre thinking, This guy needs to work on his elevator pitch. I dont care what hes selling. I dont want to get stuck talking to him again. When I worked on branding for myself several years ago, I came up with my tagline, Your unique value proposition . . . differentiated, strategically positioned, helping you land your next great gig. Im still very happy with that statement . . . on paper and web page  . . . but it doesnt make for a smooth verbal introduction of who I am and what I have to offer. So I worked on my verbal pitch. I recently introduced myself to someone with a statement similar to this: Im an Executive Branding and Job Search Strategist. I  partner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig. The person I was speaking to said, Just what do you do for your clients? At first I thought I hadnt done a good enough job describing myself. Then I realized, his reaction was just what should have happened. He wanted to know more. He was giving me the opportunity to give him details. Excellent! Heres an elevator pitch for an  actual client of mine Tim  . . .  for networking, job interviewing and even  social events or when introducing  himself to people in line at the supermarket: Im a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. People  always say, If its broke, give it to Tim.' Things to keep in mind when crafting your pitch: Of course, you cant work on your message without first working on your executive brand. The exercises in my 10-step branding worksheet will help. Just like your executive brand, its all about them . . . not you. Build your message around your potential value to your target employers. Differentiate yourself through your pitch. If youre a CIO in high-tech, your message should be unique to you. It shouldnt fit any other CIO in high-tech. Identify what youre most known for and most relied on for. What are you the go to person for? Keep it short and conversational for easy flow  â€" about 10 seconds, at most. These days, everyone is in such a hurry and we all seem to have shorter attention spans. Your message should pique peoples interest and compel them to want to know more about you. Give it a punch! Practice saying it in front of friends and family. Get their feedback. Practice it by yourself so that saying it becomes second nature and doesnt sound forced. Related posts: Get Personal With Your Executive Brand Statement Brand New Year. New Personal Brand? Bullet-Proof Your Executive Career in the New World of Work photo by Steve Snodgrass 00 0